About Us

Who We Are

Who We Are - GuideOn
How We Got Started

How we got started

In 2018 on a park bench in Lafayette Square in our Nation’s Capital, the idea of GuideOn was founded.

A pattern emerged after years of servicing veterans in higher education, non-profits, and connecting businesses to the military-connected community.
One of inconsistent missed opportunities or duplication in efforts to serve this unique community.

GuideOn’s founder Ashley Gorbulja found herself in a position to make a difference.

GuideOn’s founder wrote the services and products on that park bench to serve as a compass and to be the ultimate “Guide” to the military-connected community. It was there our first business plan was drafted, and the rest is herstory.

GuideOn is a woman and service-dis “abled” veteran-owned small business that operates in the Washington, DC metro area.

Our Core values

Our Core values are the deeply ingrained principles that guide all of a company's actions; they serve as our cultural cornerstones and foundation of building programs, people, and military-connected communities.

Guide: Discovering, listening, empathizing, and making decisions to meet your goals.
Respect: Demonstrating reliability, patience, and flexibility into our everyday routine.
Integrity: Building feelings of trust, safety, and wellbeing.
Teamwork: Fostering a diverse set of skills and talents to deliver quality services and products.

G.R.I.T = passion and perseverance for long-term and meaningful goals.

Meet the Founder

Ashley Gorbulja is a consummate professional and a leading voice in supporting America’s military-connected community.

Ashley is a driven, passionate, and strategic visionary that has experienced increasing organizational responsibility in the private, public, and non-profit sectors. She has dedicated her career to building nationally recognized programs, brands, and communities through strategic communications and marketing. She focuses on improving the outcomes of non-traditional students in higher education, empowering call-to-action storytelling to demystify the military-civilian divide, and improving local, state, and federal policies and programs.

Education

  • University of San Francisco: Master’s in Public Leadership 
  • Northeast Ohio Medical University: Master’s in Public Health
  • The University of Akron: Bachelor of Science in Education & Bachelor of Organization & Supervision

Activities & Affiliations

  • The American Legion
  • The Washington Center Alumni
  • Student Veterans of America Mentor & Alumni
  • Ohio Women Veterans Foundation
  • Military Women’s Memorial
  • Association for Military Spouse Entrepreneurs
  • Federal Communications Network
  • Veterans Benefit Administration
  • Veterans Health Administration
  • American Marketing Association
  • Veterans Education Project
Ashley Gorbulja-Maldonado