Who We Are
How we got started
In 2018 on a park bench in Lafayette Square in our Nation’s Capital, the idea of GuideOn was founded.
A pattern emerged after years of servicing veterans in higher education, non-profits, and connecting businesses to the military-connected community.
One of inconsistent missed opportunities or duplication in efforts to serve this unique community.
GuideOn’s founder Ashley Gorbulja found herself in a position to make a difference.
GuideOn’s founder wrote the services and products on that park bench to serve as a compass and to be the ultimate “Guide” to the military-connected community. It was there our first business plan was drafted, and the rest is herstory.
GuideOn is a woman and service-dis “abled” veteran-owned small business that operates in the Washington, DC metro area.
Our Core values
Our Core values are the deeply ingrained principles that guide all of a company's actions; they serve as our cultural cornerstones and foundation of building programs, people, and military-connected communities.
Guide: Discovering, listening, empathizing, and making decisions to meet your goals.
Respect: Demonstrating reliability, patience, and flexibility into our everyday routine.
Integrity: Building feelings of trust, safety, and wellbeing.
Teamwork: Fostering a diverse set of skills and talents to deliver quality services and products.
G.R.I.T = passion and perseverance for long-term and meaningful goals.
Meet the Founder
Ashley Gorbulja is a consummate professional and a leading voice in supporting America’s military-connected community.
Ashley is a driven, passionate, and strategic visionary that has experienced increasing organizational responsibility in the private, public, and non-profit sectors. She has dedicated her career to building nationally recognized programs, brands, and communities through strategic communications and marketing. She focuses on improving the outcomes of non-traditional students in higher education, empowering call-to-action storytelling to demystify the military-civilian divide, and improving local, state, and federal policies and programs.
- University of San Francisco: Master’s in Public Leadership
- Northeast Ohio Medical University: Master’s in Public Health
- The University of Akron: Bachelor of Science in Education & Bachelor of Organization & Supervision
Activities & Affiliations
- The American Legion
- The Washington Center Alumni
- Student Veterans of America Mentor & Alumni
- Ohio Women Veterans Foundation
- Military Women’s Memorial
- Association for Military Spouse Entrepreneurs
- Federal Communications Network
- Veterans Benefit Administration
- Veterans Health Administration
- American Marketing Association
- Veterans Education Project