About Us
Who We Are
How we got started
GuideOn™ was founded in 2018 on a park bench in Lafayette Square, Washington, D.C., inspired by Ashley Gorbulja’s determination to tackle systemic inefficiencies in serving military-connected communities. What began as a personal mission quickly evolved into a purpose-driven consulting firm focused on strategic clarity, capacity-building, and practical solutions.
Today, GuideOn™ equips government agencies, nonprofits, and businesses with the tools to communicate clearly, train effectively, and lead with confidence. Our work centers on delivering education, curriculum design, internal communications strategies, and leadership development — empowering mission-driven organizations to thrive.
Our Mission
To empower small businesses, nonprofits, and government organizations with customized consulting, training, and curriculum development services that drive growth, improve operations, and foster meaningful change.
Our Vision
To be the trusted partner for mission-driven teams, delivering innovative, educational solutions that inspire growth, cultivate resilience, and create lasting impact.
Our Core values
Our Core Values — G.R.I.T.
- Guide — Listening, empathizing, and collaborating to achieve your goals.
- Respect — Practicing reliability, patience, and adaptability in everything we do.
- Integrity — Building trust, ensuring psychological safety, and honoring commitments.
- Teamwork — Leveraging diverse skills to deliver high-quality, people-centered solutions.
G.R.I.T. = Passion and perseverance for long-term, meaningful goals.
Meet the Founder
Ashley Gorbulja, MPH, MAPL
Founder & CEO
Ashley Gorbulja is a veteran, strategist, and recognized champion for America’s military-connected community. With a unique blend of personal insight and cross-sector leadership, she has spent over a decade helping organizations translate complex goals into clear strategies — whether in education, workforce development, or government service.
Her career spans the public, private, and nonprofit sectors. Ashley has a track record of launching nationally recognized initiatives that create measurable change at both the community and policy levels. Whether she’s developing curriculum, facilitating leadership programs, or advising organizations through change, she is known for turning vision into action and stories into strategy.
Ashley’s passion lies in helping non-traditional learners, veterans, and mission-driven teams find their voice, navigate complex systems, and achieve success. She deeply believes that storytelling bridges divides — and that great leadership creates space for others to thrive.
“I built GuideOn to be the strategic partner I wish I had when I started — one that listens, leads, and shows up with heart.” — Ashley Gorbulja, Founder & CEO
Education
- University of San Francisco: Master’s in Public Leadership
- Northeast Ohio Medical University: Master’s in Public Health
- The University of Akron: Bachelor of Science in Education & Bachelor of Organization & Supervision
