GuideOn Education

Who We Are

In 2018

on a park bench in Lafayette Square in our Nation’s Capital, the idea of GuideOn was founded. 

After reviewing patterns in veteran programming, resources, and the disconnect of communications among all levels of agencies, GuideOn’s founder Ashley Gorbulja-Maldonado found herself in a position to make a difference.

After years of servicing veterans in higher education, non-profits, and connecting businesses to the military-connected community a pattern emerged. One of inconsistent or un-tapped potential missed opportunities or duplication in efforts to serve this unique community.

On that park bench,  GuideOn’s founder wrote the services and products that would serve as a compass and ultimate “Guide” to the military-connected community. It was there our first business plan was drafted and the rest is history.  

GuideOn is a woman and service-dis“abled” veteran-owned small business that operates in the Washington, D.C. metro area.

Layfette Square, Washington DC.
“Ashley is a smart, vibrant and enthusiastic leader. She is passionate about our veterans and her potential is by far something I hope to live long enough to see her reach. She is someone you want on your team and is definitely an asset to the organization we both believe in- The American Legion. If the Legion taps into youthful comrades like her, it will ensure our next 100 years becomes just as strong as the first 100. I am proud to call her a friend and fellow Legionnaire and would highly recommend her to be part of anyone’s team.”
David Wallace
Military Relations Project Manager at Lockheed Martin | Navy Veteran

Meet The Founder

Ashley M. Gorbulja-Maldonado

CEO & Founder

Ashley Gorbulja-Maldonado is a consummating professional and a leading voice in supporting America’s military-connected community.

Ashley is a driven passionate, and strategic visionary that has experienced increasing organizational responsibility in the private, public, and nonprofit sectors. She has dedicated her career to building nationally recognized programs, brands, and communities through strategic communications and marketing.  She is focused on improving the outcomes of non-traditional students in higher education,  empowering call-to-action storytelling to demystify the military-civilian divide, and improving local, state, and federal policies and programs.  


  • University of San Francisco: Master’s in Public Leadership (in-progress est. 2022)
  • Northeast Ohio Medical University: Master’s in Public Health
  • The University of Akron: Bachelor of Science in Education & Bachelor of Organization & Supervision

Activities & Affiliations

  • The American Legion
  • The Washington Center Alumni
  • Student Veterans of America Mentor & Alumni
  • Ohio Women Veterans Foundation
  • Military Women’s Memorial 
  • Association for Military Spouse Entrepreneurs
  • Federal Communications Network
  • Veterans Benefit Administration
  • Veterans Health Administration
  • American Marketing Association 
  • Veterans Education Project

Honors & Awards 

  • Recipient of $63k in Scholarships
  • 2019 Finalist for Sisters in Service Awards
  • 2019 Third Overall Best Social Media Influencer: Military and Veteran Community Choice Awards
  • 2019 Ms. Veteran American Top 10 Finalist 
  • 2018 TWC Veteran Employment Trajectory $14k Scholarship/Internship